Sales and Marketing

Woodworking Industry News

German-engineered kitchens launched into U.S. market

Novalina, a new premium kitchen brand featuring German-manufactured cabinets, is officially launching in the United States in spring 2026. With precision engineering, innovative and livable design, as well as a commitment to sustainability, the company says Novalina brings signature European craftsmanship to American homeowners, interior designers and industry professionals.

Woodworking Industry News

Indiana Furniture expands & realigns regional sales leadership as Patty Streiner retires

JASPER, Ind. — Indiana Furniture announced a strategic expansion and realignment of its regional sales management team in anticipation of Patty Streiner’s upcoming retirement as Eastern Regional Manager. This transition welcomes two experienced professionals, Frank Verhagen and Phil Englert, who will join Tammy Wessel in leading the company’s independent representative network nationwide.

Woodworking Industry News

Indiana Furniture partners with new rep for the Southwest Region

Indiana Furniture is partnering with Crane Reps, a long-standing Independent Manufacturers Rep Group, to oversee sales efforts in the Southwest, including the states of Arizona and New Mexico, as well as parts of Texas and Nevada. This five-member team is known for its hands-on approach and commitment to simplifying the decision-making process for contract interior solutions.

Continuous Improvement

What’s Your Swedish Meatball?

IKEA raised prices. Not just on a few items here and there, but across the board. Cabinets, vanities, and even that minimalist bedframe everyone’s been saving on Pinterest. The culprit? Tariffs ranging from 25% to 60% on imported goods. We’re going to steer away from politics here, and face what is in front of us and under our control.