When we were kids, we had no limits. We knew we could be anything we wanted in life. I assumed I’d be able to choose between being a football player, astronaut, railroad tycoon, or professional Nintendo player. It felt good to live in that world. I built a fort out of an extra pallet of bricks behind our house that faced an empty field. I single-handedly fended off battalions of invading soldiers, victorious every day, despite my many bullet hole wounds that only hurt when I pretended they did.

Gratitude is good for business.

Today's job market has nearly every employer stumped. What more can I offer to attract quality employees? And how do I better retain the employees I have? Salaries and benefits are more competitive than ever, but it just doesn't seem to be enough. Why is that? A new generation controls the majority in the workplace and they are placing value in different areas than the generations before.

Have a product line and stick with it. You can't be everything to everybody. Specialize and dominate that area of the market rather than spreading yourself too thin. Have a product with a system that is predictable, reliable, and accurate.

This article has a prerequisite article, you can find here, but a quick summary: Once you know who you NATURALLY are (your business) and what you NATURALLY do better than others (your products and services), you can figure out who NATURALLY wants to buy them at a premium.

In an abundant market saturated with sales opportunities, yet plagued with supply chain and labor shortages, finding your niche is paramount. Hear me out. Being able to zero in on a niche target market (or even better, a target persona) and the products they want is a superpower of ultra successful companies. Trying to be everything to everyone is a good way to be mediocre and please no one. The old adage “Jack of all trades, master of none” sums it up nicely.