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Brady Lewis

Brady Lewis is the founder of Allmoxy, a web based platform for woodworkers to manage their businesses and sell products online. While running the family cabinet outsource shop in 2008, he began creating a system to solve everyday problems the business would run into. The system became so valuable that Brady knew it should be available for other's to use, and Allmoxy was born. Running a successful cabinet company and starting Allmoxy has given him substantial knowledge and experience to share.

Continuous Improvement

Frappuccino moms or burger dudes? Know your customer.

In an abundant market saturated with sales opportunities, yet plagued with supply chain and labor shortages, finding your niche is paramount. Hear me out. Being able to zero in on a niche target market (or even better, a target persona) and the products they want is a superpower of ultra successful companies. Trying to be everything to everyone is a good way to be mediocre and please no one. The old adage “Jack of all trades, master of none” sums it up nicely.

Continuous Improvement

The courage to fail

Nobody wants to fail. We’re shamed (usually unintentionally) starting as children until we develop an aversion to failure. Spilling the milk as a clumsy toddler turns into not applying for a promotion as our developing child minds become adult. We avoid failure, or rather, the chance of failure to protect ourselves from the degradation it might bring upon ourselves. If we don’t try, we don’t fail, and that’s the safest thing to do. 

Continuous Improvement

The "work from home" shop

Imagine walking into a house and seeing mineral stained ceilings, half painted walls, and waterlogged plywood covered holes. Imagine exposed pipes, sagging conduit, and cobbled-together tangles of wire. Imagine cobwebs in the corners, and a thin layer of dust covering everything. Imagine clutter on top of, under, and around the furniture. Imagine bad lighting, harsh smells, and abrasive sounds. Imagine somber people glancing at you from the shadows. 

Continuous Improvement

Fire yourself

We all derive self worth in different ways. We all need it and we all find ways to get it. Some of us use the dependence of our children, spouse, or pets as proof of our value. Some rely on the stares of pedestrians when driving past in their muscle car. Some of us convert likes or follows into worth. Some of us take on projects, and upon completion are rewarded. We use positions in politics, church, and organizations as tic marks proving our relevance to the world. This is no different in our industry and in your business.