The pendulum always swings. After a decade of minimalist calm, culture has had its fill of vanilla. The 2025 “Boom Boom” fashion revival (shoulder-padded, jewel-toned, and spectacularly un-subtle) is proof that restraint has lost its monopoly.

A customer calls at 4:47 PM on a Friday. They need pricing for 200 shaker doors in three different sizes, two wood species, and would like to know exactly when they can expect delivery. Oh, and can you send them tracking information?

Business is good in the woodworking industry. Maybe even “too good” for those feeling the pressures of keeping up with demand, in a very challenging time for supply chains. Door sales are through the roof? Great! If only they weren’t ordering so much white oak. (Did your rep just call and say it's going up, again?) How are you going to keep taking on jobs when MDF is nowhere to be found? We’re all in this together: thankful for the work, yet struggling to keep up. In that context, It can be tempting to turn on autopilot and stop innovating.