In This Issue

Opinion

More ways to account for overhead in pricing

The following was submitted as a letter to the editor:Great piece on shop rate (“Establish a loaded hourly shop rate,” FDMC January 2025), especially the encouragement to load in a little profit. We would do exactly that on everything from material to labor to hardware. This would also give a little room to discount if needed on larger commercial projects where volume discounts are expected. 

Design

Are you overlooking branding?

Successful branding is crucial for your business and helps to alert customers and attract them to your company.How many business owners can say they are actively aware of the effectiveness of their brand? Unless you’ve worked with a marketing director or seasoned graphic designer, you’re probably thinking that your logo is really all you need, but branding is a lot more than that.