A deep delve into the cons of generative AI imagery and what it could mean for your business.

Consider key components when designing your logo, including important principles of logo design.What is a logo and what does it do? It is the summation of who you are as a business. It represents you concisely, while being a visual tool to help your customers retain your identity. 

Successful branding is crucial for your business and helps to alert customers and attract them to your company.How many business owners can say they are actively aware of the effectiveness of their brand? Unless you’ve worked with a marketing director or seasoned graphic designer, you’re probably thinking that your logo is really all you need, but branding is a lot more than that.

Art director’s perspective on trending colors of the year, and how they relate to our industry.