Follow up is key to closing the closet sale
Stay in contact with your clients. Once you lose the connection, it becomes even easier to lose the sale.
By
Denise Butchko,
May 16, 2016 | 11:32 am CDT
marketing
Quality Wood Products As Antidotes to Disposable Culture
A 7-inch wood comb made of locally harvested German ash wood, cut and smoothed by hand in Germany by fourth-generation master comb makers. An Italian brush in ash. Poplar fruit crates hand-made by Pennsylvania Amish and stained in golden oak. These are the types of hand-made wood products, all of them modestly priced (under $50), each with a long, long back story, that have been selling at online retailer Kaufmann-Mercantile.
By
Bill Esler,
October 18, 2015 | 5:51 pm CDT
How to Market Your Wood Products: WOOD 100 Strategies for Success
Doing your homework is key in developing a successful marketing strategy and getting your company’s brand before customers, whether as a franchise or independent firm. Community service efforts, improved digital marketing and participating in TV and local showcases are just some of the ways these wood product manufacturer stay in the forefront of customers’ minds.
By
Karen M. Koenig,
August 28, 2015 | 3:50 pm CDT
Trus Joist Wins Advertising Award
Trus Joist won the coveted "Big M" for best print campaign at the Marketing NW Awards.
Madison Custom Cabinets: Learning to Market Like a Pro
Madison Custom Cabinets owner Nathan Sloas says his Leander, TX, business has grown considerably since he embarked on a new strategy: emphasizing business practices rather than the quality cabinetry craftsmanship for which his firm continues to be known.
By
Bill Esler,
June 14, 2015 | 2:17 pm CDT
Home Design & Remodel Projects Increasingly Start Out Digitally
Remodeling projects, increasingly inspired by online resources, will link ever more closely to design preview software. As consumers pre-shop cabinetry, flooring and countertops online, a national homebuilder crowdsources model home interior choices.
By
Bill Esler,
May 24, 2015 | 11:15 am CDT
Taylor Morrison Crowdsources Home Design in myModel Home Project
Taylor Morrison, a national homebuilder and developer, is crowdsourcing design of its model homes by the public with its myModel Home Project this summer. Participants can select design items like flooring, cabinetry, paint colors, and countertops.
Dump Your Newsletter and Replace It With Visual Content
Designers, you want more engagement with your customers? Then add more images and visual content to your communications.
By
Denise Butchko,
February 13, 2015 | 11:03 am CST
Closet Designers: Sick of Social Media Yet?
Closet designers, you may be tired of hearing about social media, but it is a critical part of your marketing strategy. Here are a few tips on the most effective strategies.
By
Denise Butchko,
February 13, 2015 | 10:22 am CST
