Follow up is key to closing the closet sale
May 16, 2016 | 11:32 am CDT


I’m not kidding. The “F -U” of sales makes all the difference in the world.

Many of us send emails at best. Those are pretty easy to ignore.

Others feel like they’re bothering people.

And still others claim that they’re so busy. Just so, so busy.

They forget about the pending sales while going after new ones.

And we like to short circuit the sales cycle if at all possible. It’s challenging to keep details top of mind as things go on. And on. And on.

So create some sort of system for yourself if your company doesn’t have one implemented. Get in the habit of asking clients when is the best time and method for staying connected. Because that’s really what you’re doing. Once you lose the connection, it becomes even easier to lose the sale.

Some closet sales can happen quickly.  And those are fun.You go in. Meet the clients. Discuss what they need. Provide a solution. They love it and give you a deposit.

Yet, even in this scenario, there still can be follow up. Most of us build our businesses on referrals. If you don’t stay in touch after you’ve sold them something, you’re missing a lot of opportunity.

The beautiful thing in today’s market is that you can effectively use email marketing as a means to stay in touch. That keeps you top of mind and is a great solution for those who are “so, so busy”.

 And while “F -U” doesn’t seem like closet design advice, it really is about being a successful closet designer.

Which leads me to the question - do you happen to know of anyone who would benefit from closet design training?

Because I’m doing three live sessions of “Closet Design 101” and would love to have them on board.

Perhaps it's a new employee you’ve hired. Or maybe it’s you, cabinet maker extraordinaire, who wants to know more about closets.

Here’s a link for ALL THE DETAILS about the course:

And to make the decision even easier for you, use the link below to get a special Woodworking Reader discount. Use the code “Wood100”.


I’d love to have you join in. And if you’ve got questions, don’t hesitate to contact me so I can see about answering them.


Have something to say? Share your thoughts with us in the comments below.

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About the author
Denise Butchko

Denise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like “Better Homes & Gardens” and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing, including ways to leverage social media and design to increase opportunities and brand themselves as the “go to expert”. If you want to have fun while you learn and bring your “A” game to your business, Denise is the one to partner with to make that happen. You can find her at or at the above links.