Grizzly presses direct marketing advantage with no IWF
Grizzly President Robert McCoy says the company is continuing to promote the value offered by the company's popular new CNC router line.

Robert McCoy, president of Grizzly Industrial, said the company will miss the unique value of IWF but is ready to move ahead. “Our focus and strategy has always been direct to consumer,” McCoy said. “So we are well prepared to continue marketing directly to our customers. However, the value of the in-person show and display of products cannot be minimized. Thus, we are creating greater video and photographic content that allows our customers to see every detail of our machinery. We are also ensuring our specifications, descriptions and other marketing assets are as compete as possible so that the consumer can shop with confidence, even without being able to see and touch the machine in person.”

In the wake of the cancelled show, Grizzly is continuing its long history of in-person events at its showrooms. “These draw customers from throughout the US, Canada and Mexico for one-day deals and an opportunity to see our machines up close,”McCoy said. “Additionally, our promotional cadence will continue throughout the summer, fall and Christmas season to ensure we provide our customers with the best opportunity to own a Grizzly machine.”

McCoy highlighted Grizzly’s CNC lineup, which continues to build, with increasing sales. “We will continue to showcase the Grizzly CNC line as it presents the consumer with the most economical, quality options to own a CNC.,” he said.

For shops looking to retool and reshape their production in the wake of the pandemic, McCoy urges people to consider what Grizzly has to offer. “Grizzly has always been, and continues to be, the best value with the most machines under one brand, anywhere,” he said. “This provides opportunity for our customers to get more value for their money, especially during economic uncertainty and retraction. We ship fast, have US-based parts and support, and we have the lowest prices.”



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William Sampson

William Sampson is a lifelong woodworker, and he has been an advocate for small-scale entrepreneurs and lean manufacturing since the 1980s. He was the editor of Fine Woodworking magazine in the early 1990s and founded WoodshopBusiness magazine, which he eventually sold and merged with CabinetMaker magazine. He helped found the Cabinet Makers Association in 1998 and was its first executive director. Today, as editorial director of Woodworking Network and FDMC magazine he has more than 20 years experience covering the professional woodworking industry. His popular "In the Shop" tool reviews and videos appear monthly in FDMC.