“As far back as I could remember, the neck plate of a guitar was always a flat piece of material with four screws in it,” Bragg said. “I remember thinking, ‘Why?’ What if I could design and make an ergonomic improvement on that piece?”
C.F. Martin & Co. is continuing to expand its already deep-rooted relationships in the country music world with the announcement of its new brand marketing consultant Kate Richardson, who runs the well-respected Richlyn Marketing in Nashville with her partner Lynn Tinsey. Martin Guitar selected Richlyn Marketing for its top-tier artist relations and marketing consulting.