Collinsville, OK -- In Part 1 of this article, we covered the first three of five rules to successfully fuel your sales engine: Define what your company does well, Identify exactly who your ideal buyer is, and Get a killer website.
- In the Awareness Stage, the buyer is experiencing symptoms of a problem or opportunity. They are doing research to clearly understand or define the problem or opportunity before them.
- In the Consideration Stage, the buyer has clearly defined their problem or opportunity. They are conducting further research to better understand all of the possible approaches to solving the defined problem or opportunity.
- In the Decision Stage, the buyer has decided on the approach they're going to take to address their problem or opportunity. At this point, they are researching vendors, suppliers, or companies and comparing them side by side until they make a final purchase decision.
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