tools

Rockler Expands Line of Shop Tool Storage Solutions

Medina, MN – Rockler Woodworking and Hardware has expanded its line of shop storage solutions to include three new additions: the 18" Shop Stand Apron, Joinery Tool Bag, and Zipper Pouch 3-Pack. They are constructed with rugged hardware and durable polyester weave material made to withstand the rigors of shop use. Each new product has its own specialized use in the shop and expands Rockler's highly attractive and utilitarian line of shop storage solutions.  The 18" Shop Stand Apron is designed to keep a wide range of tools and accessories at hand for quick access. It is constructed with steel grommets which are spaced for easy attachment to Rockler's most popular shop stand, using the bolts which already hold the stand together. Since the Rockler Steel Shop Stand is typically used to support a router table, the apron's 33 vertical pockets, pouches, and slots keep everything from router bits and wrenches to safety equipment like featherboards and goggles securely in place, while the backer board core provides stability even if the stand is wheeled around the shop on casters. The Joinery Tool Bag keeps drills, nailers and fasteners ready to go for projects such as trimming out window frames, nailing crown molding, assembling cabinets or installing shelving brackets. The main compartment features adjustable velcro dividers to keep drills and nailers straight, and one end has a large compartment for a battery charger. Seven other pockets offer storage for fasteners like screws, nails, biscuits and dowels, while sixteen narrow slots sleeve screwdrivers, pencils and nail sets. A rugged diamond-pattern PVC reinforced bottom, leather handle corners, durable nylon stitching, and a contoured, easy-grip handle round out this utility bag. The Zipper Pouches 3-Pack keeps small tools, fasteners, and other components from disappearing in the dust, dirt and clutter that builds up in a shop setting. They are ideal for storing miscellaneous hardware, biscuits, dowels, drill bits, sharpened pencils and drafting tools. Each pouch is fitted with a metal grommet so it can be hung on pegs, hooks, or nails at convenient locations throughout the shop. "An organized shop is a safe and productive shop," says Steve Krohmer, Rockler's Vice President of Product Marketing. "These storage solutions keep tools and supplies in order that are otherwise scattered throughout the shop, which eliminates the safety concern of loose tools laying around as well as the hassle of trying to track down exactly what you need when you need it." The 18" Shop Stand Apron (47056) is priced at $24.99, the Joinery Tool Bag (47794) at $49.99, and the Zipper Pouches 3-Pack (44035) at $12.99. All can be purchased at Rockler Woodworking and Hardware stores nationwide, Rockler.com, or from the Rockler catalog. For store locations or a free catalog, please visit Rockler.com or call 1-877-ROCKLER. About Rockler Woodworking and Hardware Celebrating its 61st year as a family-run business, Rockler Woodworking and Hardware is the nation’s premier supplier of specialty hardware, tools, lumber and other high quality woodworking and do-it-yourself products. Rockler has 29 retail locations in AZ, CA, CO, GA, IL, IN, MA, ME, MI, MN, MO, NH, NY, OH, OR, PA, TX, WA, and WI, as well as extensive catalog and internet operations.
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History & Rockwell Tools 'Rock Your Garage'

New York – HISTORY and Rockwell Tools today announced a new integrated marketing campaign, “Rock Your Garage,” in support of the hit television series COUNTING CARS and the Rockwell line of home improvement tools and accessories. The “Rock Your Garage” campaign includes a consumer sweepstakes, media and promotional support on HISTORY’s air, a campaign across social and digital platforms and in-store retail promotions in Lowe’s stores nationwide. The centerpiece of the “Rock Your Garage” campaign will be a consumer sweepstakes tied to a COUNTING CARS primetime marathon airing on Friday, December 6 on HISTORY. Running from November 1 through January 31, the “Rock Your Garage” sweepstakes features a grand prize including a restored hot rod; a trip for two to Las Vegas and a visit to Count’s Kustoms, the auto shop featured in COUNTING CARS; a complete set of Rockwell tools; and a $500 Lowe’s gift card. Visit www.history.com/rockyourgarage for more info on the sweepstakes. According to Samantha A. Maltin, Senior Vice President of Marketing for HISTORY, "This is a win-win strategic partnership and the first of its kind for HISTORY. Rockwell is leveraging the popularity of COUNTING CARS to help drive tool sales; Lowe’s is offering a differentiated product line in its more than 1,700 stores; and HISTORY has garnered national retail presence for COUNTING CARS, super-serving fans with a more robust consumer experience." “Our partnership with HISTORY truly reflects the changing dynamics in today’s marketing campaigns,” said Craig Taylor Vice President of Marketing for Rockwell, part of the Positec Group of companies. “By working together and leveraging all of our resources we were able to create an interactive campaign focused on a unique customer experience, without increasing our budgets. A cooperative program like this one proves that collaboration, innovation and creativity are still the building blocks to standing out from the rest and connecting directly with the consumer.” COUNTING CARS is a spinoff of HISTORY’s smash hit PAWN STARS®. Danny “The Count” Koker is the wheeling, dealing, self-trained proprietor of a Las Vegas auto repair business. He’s a one-of-a-kind character who knows everything about anything on wheels. Each vehicle that comes through his shop stands for a different chapter of American history. Obsessed with high-performance cars and choppers, he’ll do whatever it takes to get his hands on something he likes, trick it out, and flip it for a profit. Check out www.history.com/countingcars for more info. COUNTING CARS is produced for HISTORY by Leftfield Pictures. Zachary Behr and Julian Hobbs are Executive Producers for HISTORY. Executive Producers for Leftfield Pictures are Brent Montgomery, David George, and Shawn Witt. Joel Patterson is Co-Executive Producer for Leftfield Pictures. ABOUT HISTORY HISTORY®, now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network’s all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers®, American Restoration™, Ax Men™, Counting Cars™, Ice Road Truckers®, Pawn Stars®, Swamp People® and Top Shot® as well as HISTORY®’s first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy® Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us® and 102 Minutes That Changed America. The HISTORY® website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY®’s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com. For more press information and photography, please visit us at http://press.aenetworks.com ABOUT ROCKWELL Rockwell power tools are engineered to meet the demanding needs of professional users and serious do-it-yourselfers. From their complete line of JawHorse® work support products to the Sonicrafter® oscillating multi-tools with Universal Fit accessories, Rockwell power tools bring innovation and cutting edge designs that have become some of the highest-rated new tools on the market. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with excellent options compared to higher priced professional power tool brands. Rockwell power tools are a part of the Positec Group of companies To see Rockwell’s complete lineup, visit www.rockwelltools.com. Source: Rockwell
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