British designer, Sir Terence Conran, commissioned Sebastian Cox to create a workspace for his office, part of the European Wish List design challenge sponsored by the American Hardwood Export Council. The purpose of the Wish List project is to familiarize next generation furniture designers in Europe with the beauty and potential of American hardwood, and to increase export sales. A series of projects initiated by high profile designers from around the world were included. Each of those designers commissioned a next generation Sebastian Cox, a designer and craftsman dedicated to proving that sustainable design does not have to result in a compromised product, established the his workshop to design and make More Wish List Hardwood Projects   American Cherry for a Perfect Stool   Making Hollow Wood Vessels on a CNC fine objects from sustainable hardwoods, like coppiced hazel, often overlooked by other designers and makers. Today, with the help of his team he uses his devotion to wood, curiosity, inventiveness, award-winning designs and exquisite craftsmanship to make beautiful, useful and completely sustainable objects. "People should be able to choose a sustainable way of furnishing their home without compromising aesthetically," Cox says. "At the heart of every exquisite piece of Sebastian Cox design is a deep connection to the material, where it came from and how it was grown." Cox says his designs do not adhere to fashion or fads; they are inspired by the beauty of wood and as such involve a precise, contemporary take on traditional skills and ancient crafts.   "My work has always revolved around making lesser-used timbers more appealing through good design. Timber can’t respond to trends, it takes 150 years to grow, so we need to make sure we have a broad appreciation of all timber species, and not just focus on walnut or white oak which are currently in vogue," he says.

Ladders are very important to Ab Rogers – designer, former cabinetmaker and head of interior design at London's Royal College of Art. ‘I love ladders,’ he said. ‘I am always photographing them.’So it is not surprising that when he and his father, the eminent architect Richard Rogers, were asked by a design to come up with an idea for a project called The Wish List, they chose a ladder. ‘It is a simple diagram of how to get you off the ground,’ he said. ‘It offers another way to see across a room.’The American Hardwood Export Council organized the Wish List project to promote awareness of American hardwoods and increase exports.Sir Terence Conran, co-founder of Benchmark Furniture, instigated the project when he asked his designer friends: “What have you always wanted in your home, but never been able to find?” Under their mentorship, young up-and-coming names designed and produced the items, which wereMore Woodworking Projects White Oak & Walnut home furnitureArtist's Limewood Sculptures  displayed as part of a London Design Festival. The pieces were crafted at Benchmark's studio and factory in Kintbury, West Berkshire in England.'In June 2014 I received a letter from Terence Conran asking me to participate in Wish List, a project run by himself, AHEC and Benchmark for London Design Festival.' says designer Xenia Moseley. 'It felt like winning a golden ticket, an opportunity I didn't believe was true until I was stood in Benchmark - a factory a little less edible than the one in Charlie's story, but just as enchanting.''I had been paired with Richard and Ab Rogers, and within days I'd met with Ab to discuss what he and his father wished for. Ladders were something they'd both been fascinated by years, and Ab explained to me: ‘As an object, a ladder offers an exciting way to move; it helps you rise to a new place, to get you cannot otherwise reach and see a familiar space in a different light.'Something in what the Rogers had said reminded me of Milan Kundera's references of seeing the earth from a new aspect, one of lightness; free from burdens and reality. It conjured up images in my mind of a bird's wings during flight:“The absolute absence of a burden causes man to be lighter than air, to soar into the heights, take leave of the earth and his earthly being.”''Using these directives, the designs that followed were intended to be stripped of any superfluous material, as light, and also portable as possible. The Rogers were keen for the ladder to borrow it's support from the wall and not itself, further removing any normal necessary components of a standing ladder.''Initially we wanted to go for the Tulipwood, which has the structural strength and durability of a hardwood but the lightness of a softwood. However as the designs developed to include curves, it became apparent the tulipwood wouldn't be suitable as it can't be steam bent.''The curve on the left upright was initially 90 degrees with a 150mm radius, and there was only one wood for the job – red oak. During the initial tests the wood snapped along the curve, despite a complicated jig devised with the advice of steam-bending experts at Tyler's, down the road from Benchmark. We increased the radius and managed to get the curve I wanted.''If the ladder was to be portable and minimal, it meant that some simple yet sophisticated rules of engineering would need to be applied, whereby the force applied to the ladder by the weight of the person would in fact increase it's strength and stability - as long as the points of contact were made from the appropriate material and at the correct angle.''I feel proud to say the final ladder is a bold, streamlined and elegant structure, which at first doesn't look as if it would take the weight of a human climbing up it bearing a glass of wine and ipad under-arm – but it does, with a great deal of hidden strength and stability despite it's appearance. Its simple shape also carries an intricate story of the learning experience that's taken place on my part.'