Technology

Furniture

Report: How Americans buy furniture in today's market

HomeByMe has released a new report, The Digital Furniture Index: How Americans Buy Now. The report highlights the way Americans shop for furniture and kitchens. Consumers get inspired online, personalize purchases, but still value stores for guidance. Expectations are evolving as fast as digital habits, and retailers must keep pace.

Video

VIDEO: Are CoBots the future of the small shop?

Jonathan Katz-Moses, a Youtube influencer, home-shop woodworker, and inventor of a magnetic dovetail jig, tours a robotics factory to answer his question, "Are CoBots" the FUTURE of the Small Shop." He spent a week "playing" with the robotics at ATI Industrial Automation to examine these robots close up and make his own decision. Watch the video below and determine if the collaborative robots are the next "CNC" type of equipment that will be found in wood shops of the future.

Continuous Improvement

Frappuccino moms or burger dudes? Know your customer.

In an abundant market saturated with sales opportunities, yet plagued with supply chain and labor shortages, finding your niche is paramount. Hear me out. Being able to zero in on a niche target market (or even better, a target persona) and the products they want is a superpower of ultra successful companies. Trying to be everything to everyone is a good way to be mediocre and please no one. The old adage “Jack of all trades, master of none” sums it up nicely.