Miralis celebrates opening of new cabinet and countertop plants
Miralis U2 robot

From cutting to finishing, all parts used in the manufacture of kitchen modules are handled by automated systems, including robots.

SAINT-ANACLET-DE-LESSARD, Quebec — Miralis, a manufacturer of kitchen cabinets, inaugurated two new production facilites in quick succession with an eye toward increasing sales, including developing new markets and diversifying its product mix.

Miralis commissioned a second cabinet plant, named U2, next to its flagship plant in Saint-Anaclet-de-Lessard, and opened a new countertop manufacturing plant in Quebec City. The new facilities represent a combined investment of $45 million.

Miralis is aiming to manufacture nearly 250 cabinet boxes a day, the equivalent of 15 complete kitchens, by 2027. If this goal is achieved, the highly automated new plant, would help double Miralis’ current output. From cutting to finishing, all parts used in the manufacture of kitchen modules are handled by automated systems, including robots. Only the final assembly of the modules is carried out by hand. Some 25 jobs will ultimately be created.

Miralis Ribbon Cutting of U2 cabinet plant 2024
Rimouski Deputy Minister Maïté Blanchette Vézina, left, Miralis CEO Daniel Drapeau and Francis Saint-Pierre, Mayor of Saint-Anaclet commemorate the opening of Miralis' U2 cabinet plant.  

According to Daniel Drapeau, CEO of Miralis, automating a significant proportion of operations will contribute to the creation of value-added jobs, help counter labor shortages and maintain manufacturing activities in Quebec and the regions. He added that the design of the latest collection of cabinet boxes produced at the new plant, where the company was founded nearly 50 years ago, was developed with production automation in mind.

“We're going to have five to six times fewer team members to make roughly the same quantities as in the current plant," said Daniel Drapeau, CEO of Miralis. "Both models will continue to run in parallel, but there will probably be more growth on the automated side."

Miralis U2 cabinet plant interior
Miarlis aims for its highly automated U2 cabinet plant to produce 250 cabinets a day by 2027. 

Miralis currently sells through a network of approximately 120 dealers throughout Quebec, Ontario and the U.S. East Coast. In addition to growing its current markets, the company plans to expand into new markets including in other parts of the United States and Western Canada. The company ranked No. 172 in the 2024 FDMC 300 based on annual sales of $40+ million.

The new Quebec City plant employs fewer than a dozen people to fabricate kitchen countertops exclusively using sintered stone, which Drapeau called the “material of the future.” Customers will have the opportunity to order a “more complete kitchen” manufactured by one source, Drapeau added.

In a previous interview with Woodworking Network, Drapeau said the Quebec City plant could be the prototype for developing additional regional countertop facilities. More than a half year later, Drapeau is taking that view further as he sees the potential of “replicating” both of its automated factory models "closer to its markets.”

Miralis Surfaces sintered stone countertops
Miralis' new countertop plant will exclusively fabricate kitchen countertops using sinter stone.

"We've put so much R&D and brainpower into creating these two new plants, with automation and 4.0., that we could almost copy and paste them into other similar buildings," he said.

Caroline Ruest, general manager of Miralis, noted that two expansion projects were completed on time and on budget. "I must say, it's great to see a vision taking shape, coming to fruition, true to plan," she said.



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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.