VANCOUVER, B.C. -- Metrie, North America’s largest millwork manufacturer, has made several key promotions within its strategic leadership team, as it continues to "showcase its industry leadership and the execution of its growth strategy."

The growth strategy has helped keep Metrie Inc. as the highest-ranked Canadian wood products company in Woodworking Network's FDMC 300 for the third straight year. The Vancouver, British Columbia-based company ranked No. 16 on the 2024 FDMC 300 list of North America’s largest wood products companies based on racking up more than $1 billion in sales in 2023. Metrie employs 2,000 people at its six plants in Canada and the United States. The company manufactures solid wood and composite mouldings, and window, door, and flooring components.

In December 2024, the company completed its acquisition of eden Inc., a Knox, Pennsylvania-based producer of pre-finished millwork products, including mouldings, pre-hung doors and specialty items for the manufactured housing industry. The acquisition was Metrie’s seventh in the last 5 years. The company also expanded its presence in the U.S. with a new distribution center in Frederick, Maryland, 

The executive promotions are:

Chief Marketing Officer 
Christian MacDonald has been promoted from VP, Marketing to the newly created role of Chief Marketing Officer (CMO). MacDonald has held increasingly senior roles across his 25-year career at Metrie, most recently leading the Metrie Retail business before his five years in marketing. 

“My career at Metrie has always been in service of helping our customers win. Marketing can support that through market insights, innovation and product development, campaigns, media and collateral coordination,” said MacDonald. “In my new role, I look forward to continuing to journey to earn the trust of our customers and to be their millwork supplier of choice.”

VP & GM, US
Kevin Bartel took on an enhanced leadership role in 2024, leading the entire US Pro business, including Metrie's recently acquired California businesses, Metrie EL & EL and Metrie Anderco. This transition has now been made permanent as VP & GM, US. 

Bartel has held increasingly senior leadership roles in the U.S. over his 22 years with Metrie. Before his current national role, he led the Western US Pro business and prior to that the Manufacturing Channel Sales team. 

Bartel said, “Leading the US team over the last year has been an extremely rewarding role. The team has a laser focus on how to create win-win solutions with our customers and I look forward to working with the whole US team to deliver in 2025 and beyond.”

VP, Sales
Another senior sales leader taking on new accountabilities is Jon Dickinson, VP, Sales. A 25-year Metrie veteran, Dickinson has previously managed National Accounts in Canada; after which he headed up the Metrie US Pro business. Currently, he is leading a long-term sales excellence review across Metrie, that the company says will ensure it is the "easiest to partner and easiest to grow with for our customers across North America."

Financial Planning and Analysis
As Metrie continues its growth trajectory and prepares for its Centennial in 2026, the company has strengthened its finance and planning capabilities. Elise Osier, VP, Strategy & Planning joined Metrie in 2023 to lead long-term strategic planning. This year, she will be taking on an expanded role including leading the Financial Planning and Analysis (FP&A) team, and reporting to Chief Financial Officer (CFO), Jeremy Black. 

VP, Corporate Controller
Also reporting to the CFO, Kate Vondette has been promoted to VP, Corporate Controller. Vondette joined Metrie two years ago and has helped reshape the function with her strategic insights and collaborative approach, driving significant organizational value, the company says.

VP, Marketing
With MacDonald’s elevation to CMO, Nicole Rocheleau has been promoted to VP, Marketing. Rocheleau joined Metrie in 2022 as Director, Marketing Communications and has been taking on increasing responsibilities in driving customer insights and brand positioning; both of which she will continue to oversee in her new role.

Kent Bowie, Metrie CEO and President, commented on the extensive list of promotions, “This is Metrie corporate governance and preparedness in action. I believe we have the best team of functional and commercial leaders in the millwork industry. Giving the very best people in the industry a pathway to growth is a critical part of our long-term succession planning and business success. I am very proud to call each of these leaders a colleague. I look forward to what we can achieve together in pursuit of being the most trusted millwork supplier in North America.”