ST. JAMES, Mou. —  Cohen Woodworking has launched a new brand identity to focus on the company’s innovation in woodworking design with dynamic plans for future growth. 

Cohen has created a new logo, a new mark, and has redesigned its website. Created by graphic designer Rachel Cohen, the logo "boldly accentuates the name “Cohen”, a brand well-known nationwide in the commercial woodworking industry for over four decades."

The logo's Red color scheme was selected by Cohen owners to highlight creativity, boldness and a strong and powerful energy that drives them to take action, said Ben Cohen, company CEO and co-owner. 

“We are building on the founder’s vision of a family-run 

business known for excellent woodworking craftsmanship and have focused our mission to create innovative designs and solutions whenever millwork is a key part of the construction plan,” said Cohen. “Our new leadership team has re-engineered the company to be 

more strategic and intentional, highly focused on business results, growth opportunities, and a great professional environment while continuing to build our people-centric culture. The brand is symbolic of our new direction.” 

Nate Cohen, CFO and co-owner, said, “We have helped our people to be more effective by streamlining roles and responsibilities. This includes moving away from traditional silo departments to project teams with specific focus on client type. Responsibilities have been changed and processes streamlined with a new Enterprise Resource Planning system. 

“In addition, we have brought in some of the best talent in the area to join our team,” he said. “Many are highly skilled people from inside and outside our industry who bring fresh insights into our business. Our rebrand highlights our new innovative approach.” Ben Cohen added that Cohen is poised for growth both now and in the future. “We are forecasting more than 20% growth this year after a sizeable gain in 2022, as we shift towards larger projects and national accounts. Cohen will continue to build on current relationships and develop new avenues for expansion.”

Cohen Architectural Woodworking, LLC is an FDMC 300-ranked company. With $12 million in sales, the company ranks #290 in the FDMC 300 listing. In addition, Nate Cohen was named a 2019 Wood Industry 40 Under 40 honoree.