Hollywood, FL - As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Thomasville Cabinetry with the 2014 Women’s Choice Award® seal. This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to others.
“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and founder, WomenCertified. “By carrying the Women’s Choice Award seal, companies like Thomasville signify their commitment to empower women to make smart buying choices.”
According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. It is not surprising that major brands, like Thomasville Cabinetry, now focus on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience.
92 percent of Americans will seek out the recommendation of others before making a major decision. (Nielsen Research 2012)
Nine out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award. (Medelia Monitor 2013)
Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014)
Ms. Passi says it’s important to note that the award doesn’t just signify that Thomasville has women’s favor – it signifies that women are willing to recommend it to others. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” she says.
"We are honored to be chosen by American women as a brand they trust and recommend," said Cindy Hahn, executive vice president of marketing, MasterBrand Cabinets, Inc. "It is our goal as a company to provide product excellence. We make it a priority to offer exceptional quality, fashionable design and competitive prices for homeowners."
“We are pleased to salute Thomasville Cabinetry for their focus on excellence, a commitment that is recognized by womenconsumers nationwide,” Passi says.
ABOUT WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience.
Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. Women are surveyed on what drives the consumer experience for women vs. men.
As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. The award provides women with a collective voice. Women can visit the official website at www.WomensChoiceAward.com and join the network to make their preferences heard, and contribute to the mission of a million voices strong.
ABOUT THOMASVILLE CABINETRY®
Thomasville Cabinetry is manufactured by MasterBrand Cabinets, Inc., the largest cabinet manufacturer in North America and sold exclusively at The Home Depot storesnationwide. Thomasville Cabinetry holds certification from the Kitchen Cabinet Manufacturers Association's Environmental Stewardship Program. Other MasterBrand cabinet divisions include Aristokraft®, Decorá®, Diamond®, Dynasty™, Homecrest®, Kemper®, Kitchen Craft®, Omega® and Schrock™.MasterBrand Cabinets is an operating unit of the consumer product company Fortune Brands Home & Security (NYSE:FBHS). For more information about MasterBrand Cabinets, visit www.masterbrand.com. For more information on the completeThomasville Cabinetry product line, visit www.thomasvillecabinetry.com.
ABOUT HERITAGE HOME GROUP®
Heritage Home Group is a multi-brand private company that manufactures, markets, and delivers 10 of the furniture industry's most pre-eminent and iconic brands. The company is headquartered in North Carolina and known throughout the country and across the globe for brands such as Broyhill®, Thomasville®, Lane®, Drexel-Heritage®, Henredon®, Hickory Chair®, Pearson®, Maitland Smith®, Lane Venture®, and LaBarge®. A top five furniture manufacturer, many of Heritage Home Group's brands are 100 years old or more. More information is available at heritagehome.com.
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