Building New Sales Without Selling
New CWB Columnist Rick Hill discusses the importance of word of mouth advertising for woodworking businesses.
By
Rick Hill,
August 15, 2011 | 12:08 pm CDT
custom woodworking business
Success stories, revisited
Ten years ago, T.J. Hale Co. of Menomonee Falls, WI, was described as a “major player in the store fixtures industry.” In 2010, the company still is thriving in that market, despite the slow economy. Chairman Jack Hale discusses the influences on his company and the store fixtures industry as a whole.
Attracting Attention
Despite the continuing upheaval in the media landscape — newspaper Web sites replacing their printed parents, YouTube challenging TV, iPod replacing radio — the value in smartly promoting your business remains constant. And by “smartly,” I mean “at minimal expense.”
Watch videos from the 2009 Kitchen/Bath Industry Show
Did the economy keep you from visiting this year's show? Fear not. Helen Kuhl, the Editorial Director of Custom Woodworking Business, headed to Atlanta to get the scoop on all of the latest trends in kitchen and bath design to see what new changes will be affecting the custom woodworking and cabinet industries.
