FDMC 300
For 95 years, La-Z-Boy furniture has created memories for families around the world through the transformational power of comfort. In the wake of COVID-19, where shoppers' purchasing behaviors changed, and with new players in the market, La-Z-Boy started work on reinvigorating its brand to expand its consumer base in today’s culture. In 2021, the company launched Century Vision, a strategy for growth through its centennial year in 2027.