Forecasting window & door growth: Who's buying?

Photo By Curtis Adams - from Pexels

Global demand for windows and doors is forecast to rise 4.5% per year to $261 billion in 2023, according to the Global Windows and Doors study by The Freedonia Group. The research group notes over half of the value gains will come from China, although solid increases in the large U.S. market will account for about 12% of the growth in global demand in the 2018-2023 period.

Global demand for doors is also forecast to increase 4.5% per year to $123 billion in 2023, according to the study. Metal and wood will account for 91% of all door sales through 2023, however they’ll face increasing competition from fiberglass in the residential market. Fiberglass can offer the same strength and durability as metal entry doors – and resemble the look and texture of wood doors – while offering improved energy efficiency, Freedonia noted.

The global window demand for windows is projected to reach $138 billion in 2023. Wood will continue losing market share to PVC and metal, the latter of which continues to account for the leading share of window sales, according to the study.

View some quick stats.

Click to enlarge the infographic, plus find more market data in the December 2020 FDMC Wood Industry Almanac.

Quick Stats:

• Total residential units shipped (windows, patio doors, entry doors) totaled nearly 65 million units in 2019, according to WDMA/Farnsworth Group research. This is up from 63.3 million in 2018. The 2020 U.S. Industry Market Study also found total commercial units shipped (architectural doors and commercial built windows) totaled just over 4.3 million units, nearly identical to the 4.33 units shipped in 2018. Window shipments saw moderate growth in 2019 whereas patio doors grew significantly. Entry doors saw a slight decrease in 2019.

• Increases in energy efficiency, as well as green technology demand in building construction, will drive windows and doors market trends across the globe, according to Global Market Insights.  Technology modification as well as integration and home automation technology has been gaining in the market. Along with a growing demand for smart and automated products, there has been a major demand for customized doors. Pocket doors and home inside interiors have also been part of the major trends.

Market Data Sources: The Freedonia Group, TraQline, Global Market Insights, Window & Door Manufacturers Assn., The Farnsworth Group research, U.S. Department of Commerce, U.S.-International Trade Administration, Statistics Canada (StatCan), Government of Canada.

Category: Windows & doors include: wood/metal/vinyl clad windows, architectural, interior & exterior doors, related components.


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About the author
Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]