“At PaintLine, we’re actively innovating and expanding our product line to help woodworkers, DIYers and painters with finishing solutions,” said Kyle Robinson, president, PaintLine. “We’re fairly proactive when it comes to communicating with customers and prospects, so while we’ll certainly miss not being able to attend IWF, we plan on continuing to use social media, email, and other platforms to provide the market with a consistent flow of information.”
Robinson said the company is working to strengthen dealer, reseller and customer outreach with improved marketing communications materials, videos and other marketing assets.
With the show cancelled, Robinson highlighted some products the company would have displayed. “We are really excited about our new, Portable Jobsite Spray Booth – the PJSB,” he said. “It’s a completely mobile spray booth that uses disposable liners, sets up in 15 minutes with assembly by one person, and comes with a carry bag for easy transport.”
The PJSB has a small foot print of 80 by 80 inches and is 80 inches high, making it handy for spraying/finishing cabinet doors, furniture or other wood parts. It also has a complete set of optional ventilation accessories, which makes it ideal for the small shop or for use on the jobsite. “At IWF, we planned on having one set up in our booth with a complete ventilation set-up so that booth visitors could see the PJSB’s utility, features and benefits first-hand,” Robinson said.
With social distancing being practiced in most areas of the country, shops are having to spread out their employees – essentially having to use more space to continue operating, Robinson said. “This means that space is at a premium. And for those who work on-site, they may have to take more work back to the shop versus working in customers’ homes and businesses,” he said. “In both scenarios, this means doing more with the space available. PaintLine products are all centered around the efficient use of space, and the improvement of the finishing process, whether in a shop or on the jobsite.”
Learn more at thepaintline.com.
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