An expert panel organized by the Architectural Woodwork Institute will highlight skills, resources, and practical techniques to ensure success in today’s dynamic market for architectural millwork.

Doug Hague, CEO of AWI, recruited standout players in the field to participate in the panel, which will be held at 10 a.m. July 2 at the Palm Beach County Convention Center as part of the Wood Pro Expo Florida.

Panelists include:

• Sebastien DesMarais, Hollywood Woodwork, President and CEO
• Larry Musil, M. Bohlke Veneer, Architectural Sales Manager

“The panel is an awesome team and I look forward to leading a healthy conversation with them that will benefit the audience,” said Hague. 

Titled “Success in Architectural Woodwork,” the panel offers a comprehensive overview of the challenges and opportunities in architectural woodwork today.

Hague said he expects DesMarais to cover the business side, talking about effectively using data, the AWI annual Cost of Doing Business Survey, as well as integration of new equipment and software. Musil will cover sourcing quality materials, relationships with vendors, and ways to work with design community.

Panelists will answer questions and offer their perspectives about how the AWI benefits them and their businesses.

Co-located with the Closets Conference and Expo, the Wood Pro Expo Florida is at the Palm Beach Convention Center June 30-July 2. The event offers an unparalleled opportunity for woodworkers and those in the closets and organized storage environment to meet face-to-face with colleagues, vendors, manufacturers, fabricators, and the design community for networking, education, and sourcing. 

Starting with a keynote address by Major League All-Star and two-time MVP Dale Murphy, talking about “Big Leage Leadership for Business Owners,” the conference features a long list of panels and speakers, to complement the two halls of machinery, supplies, and services vendors ready to answer your questions in person.

Other talks on tap
Other programs on the schedule cover pricing, safeguarding your data, CNC automation, a hands-on lean manufacturing workshop, round-table discussions, and a veneer-grading workshop. 

For more details about the program and to register, visit woodproexpoflorida.com.