The findings before and after ZOW 2013 are always the same: the quality of the trade visitors is excellent and almost untoppable.

From 18 to 21 February 2013, ZOW at the trade fair centre Bad Salzuflen/Germany is going to be the venue at which new products, materials and process solutions of the supplier industry for furniture and interior design will be showcased for the very first time.

Currently, new furniture logistics is a hot topic of discussion in the industry. At ZOW 2013, visitors to the "RFID Factory" in Hall 22.1 can experience close-up how conflicts on the loading ramp can be minimised with the use of RFID. Since 2009, innovative RFID solutions for the furniture process chain – from the producer to the logistics specialist to retail – have had their own forum at the supplier trade fair ZOW in Bad Salzuflen.

Even now, in the middle of Europe’s economic and financial crisis, the German domestic market is showing to be as solid as a rock. The economic forecast for 2013 remains positive despite a slight cooling. ZOW – the Supply Fair for Furniture Industry & Interior Design from 18-21 February 2013 – provides an ideal presentation and contact forum for international furniture component suppliers seeking direct access to Germany’s lucrative furniture market. Organisers Clarion Events Deutschland expect the next show to attract 13,500 trade visitors as well as 490 national and international exhibitors.