American Seating Showcases Designs for Learning
June 10, 2013 | 5:48 pm CDT

GRAND RAPIDS, Mich. – American Seating, a leader in innovative seating solutions for 127 years, announced today that it will be introducing a new freestanding table line, a new wood base chair, a stackable table and Us Chair active learning accessories at this year’s NeoCon World’s Trade Fair being held in Chicago June 10-12. Under the theme “Designs for Learning,” all the products are specifically tailored to the meet the needs of the ever-changing and demanding higher education market. They have also been designed to coordinate with the award-winning Us Chair Family introduced during last year’s NeoCon.

American Seating Showcases Designs for LearningEach of the new products – the Us Wood Base Chair, the Us Table Line, the dek™ Table and the Us Chair accessories –will be smartly displayed in American’s Seating’s permanent showroom located on the 10th floor in space 148. American Seating partnered with the Object Agency to design this year’s NeoCon showroom.

The introduction of these new freestanding products provides a strong compliment to the company’s leading fixed-seating market presence. It also further supports American Seating’s 127-year history of providing learning solutions for the education market. Explained Vice President of Marketing Deb McDermott, “American Seating introduced the revolutionary student-desk combination in 1886, which set the seating standard in the education market for decades. Today, we’re using our expertise and experience and combining it with exhaustive research to help meet the dynamic ways in which student learning takes place and teachers instruct today.”

American Seating Showcases Designs for LearningThe focal point of the American Seating showroom will be the new Us Table Line. Developed to provide design continuity with the Us Chair Family, four tables representing the broader product line will be on display. Available in casters or glides, the easily movable and configurable tables can accommodate active learning environments and can be arranged in multiple ways for peer-to-peer or small- to large-group collaborative learning settings. The table line’s rigorous engineering ensures long-lasting durability. The full line will offer a wide range of rectangular, square and round tables in various table top depths, colors and edge options.

The company will also be showcasing its new Us Wood Base Chair. Complementing the other freestanding and fixed-base products within the Us Chair Family, it provides a striking study of aesthetic contrast, specifically between the rich and sophisticated-looking wood base and plastic seating shell. The multi-ply wood base, available in an Ash or Walnut face veneer with a clear coat finish, is perfectly juxtaposed against the textured, gently curved shell which comes in 15 exciting colors such as “Summer Plum” and “Swimming Pool.”

The first line of Us Chair Family products were developed in partnership with noted industrial designer Jeff Weber of Studio Weber + Associates and renowned colorist, Laura Guido-Clark, of Laura Guido-Clark Design.

American Seating will also be showcasing its dek Table, a lightweight stackable table that can also be used with Us Chairs or American Seating’s time-tested Acton chairs. Us Chair accessories, which can further enhance the student’s active learning experience, will also be on display.

“Our extensive on-campus research over the past several years shows that learning can happen anywhere – from a traditional classroom to common areas,” said McDermott. “We also know that learning environments need to be flexible and dynamic to accommodate today’s instructor needs with student learning styles. Our broad portfolio of fixed and freestanding products enables us to be anywhere on campus where learning happens. We have a solution – not only for specific product needs but for entire space needs as well.”

American Seating’s involvement at this year’s NeoCon also consists of sponsoring the International Interior Design Association’s annual black-tie awards gala Sunday June 9 at the Ritz Carlton Chicago.

More information about the Us Family is available at

About American Seating

Since 1886, American Seating has set the benchmark for product design, durability and comfort. American Seating is committed to being an innovator of world-class seating solutions for architectural environments, including the Education, Entertainment, Contract and Government markets. American Seating also serves as a leader in transportation seating, including City Service, Rail, Motorcoach and Demand-Response markets. Headquartered in Grand Rapids, Mich., U.S.A., American Seating employs a U.S.-based workforce. For more information, please visit

Source: American Seating


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