Novo Building Products launches interactive digital catalogs

The catalogs provide customers with a direct access to the ProDealer portal where they can view detailed product information and pricing and add items to their cart — all while continuing to explore the catalog.

ZEELAND, Mich. — Novo Building Products, a manufacturer and distributor of stair parts, mouldings, doors, sheet goods, and specialty millwork, has launched a new suite of interactive digital catalogs, custom-tailored for each of its seven distribution centers. This innovative solution aims to simplify product sourcing for customers, offering a streamlined experience.

Each unique catalog highlights key product lines, including L.J. Smith stair products and the Novo Moulding Guide, reflecting the specific products available at each location. The Lakeland and Dallas centers will also feature a dedicated digital catalog for doors. 

Key benefits of the new digital catalogs include:

  • Enhanced user experience: Engaging customers with embedded videos and interactive shoppable links.
  • Increased accessibility: Accessible on any internet-enabled device and easily shareable.
  • Timely updates: Continuously current with stock changes, unlike traditional print catalogs.
  • Easy searchability: Navigate seamlessly through the catalog by the table of contents, page tabs or keyword search.
  • Environmental responsibility: Supporting Novo's sustainability initiatives by reducing paper waste.

Find the interactive digital catalog for your area at novopb.com/catalogs.

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Dakota Smith | Assistant Editor

Dakota is an assistant editor at Woodworking Network, avidly exploring the woodworking industry.