CONCORD, N.C—The Designery, a kitchen, bath, and closet brand, opened a new showroom in Concord, North Carolina. The Designery Concord Owner Carolina Preciado hosted a grand opening on Sept. 18 featuring music from local artist David Gibson and a "Taste of Concord" event with dishes from the city's favorite restaurants.

"In an age of morally ambiguous corporations, we are incredibly excited to bring a sense of local, personalized and care-oriented customer service that goes beyond the mentality of profit over people," said Preciado. "By prioritizing the well-being of both our clients and our employees, we plan to use our location as a source of good in the community while creating a path for generational wealth and family legacy."

Preciado also said she plans to establish relationships with local nonprofit organizations, such as Habitat for Humanity and Future Business Leaders of America, area schools, and other local businesses, to create a professional community and provide employment and training opportunities.

The Designery Concord will serve North Carolina clients in Albemarle, Badin, China Grove, Concord, Endy, Enochville, Franklin, Gold Hill, Granite Quarry, Harrisburg, Kannapolis, Landis, Locust, Midland, Mt. Pleasant, Norwood, Oakboro, Salisbury, Spencer, Troy and Yadkin.

About the company

The Designery, a division of HomeFront Brands, was founded in 2007 as A1 Kitchen and Bath, a product wholesale outlet serving the Chattanooga, Tennessee market. In 2019, it rebranded as The Designery. It established a franchise model with kitchen, bath, and closet design services and offers premium products, design expertise, project management, and professional installation. To learn more about The Designery, please visit thedesignery.com.