Palliser names new president

Steve Ambeau

Photo By Palliser

WINNIPEG, Can. — Home furnishings manufacturer Palliser has appointed Steve Ambeau as president of the Palliser brand.

Under his leadership, a newly developed structure will see Sales, Studio Development, Product & Merchandising, R&D, Quality, Information Technology, Marketing and Customer Care, report to him. Palliser is an FDMC 300 ranked company, ranked #71 with an estimated $166 million in sales.

“Steve joined Palliser in June of 2021 as group CMO of both Palliser and EQ3. Since that time, he has been an integral part of our executive leadership team, driving the continuing evolution of our brand and ideation that has led to positive change throughout our organization,” said Palliser CEO Peter Tielmann. “I am both excited and optimistic about what the future will hold under Steve’s direction.”

Outside of Palliser, Ambeau’s experience spans more than 25 years in the USA, Canada, and Europe. He has held multiple leadership roles within companies such as BMW Group. Ambeau has worked extensively with tier-one brands, leaning on his deep expertise in areas such as customer insights, performance marketing, digital platforms and strategies, and cultural transformation to build brands and companies for long-term success.

“I’m both humbled and excited by the opportunity to work alongside the wonderful people of Palliser, and to lead the brand into our next chapter. It’s special to be a part of a brand rooted in family values, with an 80-year heritage. That is a unique story and one that should be celebrated and told to the new generation of buyers” said Ambeau.

“As a Canadian company, we tend to bring an apologetic approach to our persona, at times shying away from talking about ourselves. While I have no desire to change the approachable aspect of our brand, I am anxious to expand our voice where we can. As Palliser is named after the intrepid explorer John Palliser, we must continue to approach our customers with a great deal of curiosity, and to uncover what it is they need. From there, we must react and react fast.”


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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).