Closets and storage spaces are an important part of any home. One closet company, Closets Factory Virginia Beach, has a unique perspective on how much - the company builds an entire house for the annual local Homearama.

Photo: Closet Factory Virgina Beach

Owner Jeff Bruzzesi works in partnership with Joey Construction to build homes with numerous closets. One had more than two dozen storage solutions. He then sells the homes and profits on the marketing investment.

Closet Symposium is August 23,
the day before IWF 2016
Save $50: Early bird rate $175 'til August 1; $225 after. Includes:
Free registration for IWF 2016
Continental breakfast and lunch

The last home built was in 2014, The Suffolk House - Lifestyle by Closet Factory. It was built for the Tidewater Builders Association’s 2014 Homearama event at the Waterfront at Parkside community in Suffolk, VA.

Closet Factory also built homes in 2011 and 2012.

The 2011 version was called "The Organizational Home," and was entered it in the Suffolk, VA, Homearama new home sales promotion. It featured 27 home storage elements from mudrooms, pantries, crafts areas and dens to closets, and won gold as the Tidewater Builders Assn.’s Fall Homearama Critics’ Choice Best Home. - Read more

In 2012, Bruzzesi built the "The Logical Living Home," and won gold medals in three categories.

Learn from Jeff Bruzzesi

Demand for organized closets, garages and other home storage areas will rise steadily over the next four years, reaching $10.9 billion in annual sales by 2019. That makes it bigger than wood flooring and windows. This presents a significant business opportunity for a number of business owners and entrepreneuers.

At the IWF 2016 Closet Symposium, to be held August 23 at the Georgia World Congress Center in Atlanta, Georgia, participants will learn how the closet has evolved from white wire frame racks to a luxury experience for consumers, and extended its reach into pantries, home offices, and the fast-growing garage segment. Bruzzesi will be one of the industry experts on the panel discussing his experience and offering tips and information on this rapidly growing sector.

Mike Mendelssohn, marketing director for Closets Factory, Virginia Beach will also take part in the panel along with Bob Lewis, CEO, Closet & Storage Concepts; Joe Lonardo, president, Bella Systems Closets; Troy Greenberg, president, Redline Garage Gear; and Jeff Klein, president, Closet & Cabinets Experts.

To register for the symposium, visit



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