ZEELAND, Mich. - Office furniture giant Herman Miller is partnering with electronics and gaming accessory manufacturer Logitech G on a new chair designed for those who play video games.
The two have formed an exclusive partnership to research, design, and manufacturer "next-generation, high-performance furniture solutions for gamers." The first of those products will be a gaming chair launching in Spring 2020.
"We’re excited to combine our ergonomic, research-driven approach with Logitech G’s excellence in technology and innovation," said Tim Straker, chief marketing officer of Herman Miller. "Together, we’ll develop high-quality solutions that provide gamers and esports athletes with the utmost support and comfort."
Peter Kingsley, CMO at Logitech G, said his company has long been committed to creating excellent gear for gamers through partnerships among its design and engineering teams, partners and customers.
"Herman Miller was the obvious choice for us to partner with (on this product line) given their more than 100 years of expertise," said Peter Kingsley, CMO at Logitech G. "Together, we will deliver amazing products with advanced ergonomics, comfort and performance that gamers deserve."
Video games are perhaps the most popular they've ever been. More and more gamers are finding careers playing them competitively and streaming them live for large audiences. Twitch, the dominant streaming site, is among the most viewed websites in the world.
Herman Miller and Logitech say gamers face long-term health concerns, as well as a worse performance when they don't have the proper support. They say current chairs on the market are not adequately addressing these concerns.
The companies will gather feedback from professional esports teams to produce a high-performing product.
Herman Miller is the third largest company on the FDMC 300 list of North American woodworking companies. It had an estimated $2.567 billion in sales for 2019. The company runs 10 manufacturing plants throughout North America and the world, and employs 7,600.
Have something to say? Share your thoughts with us in the comments below.