AkzoNobel to debut 'on-trend' finishes at High Point Spring Furniture Market
April 3, 2019 | 9:03 pm CDT
Retro Classic, featuring "modern influences with a traditional soul" is among finishes Akzo Nobel helped develop for the High Point Market.
HIGH POINT, N.C. – At the April 2019 High Point Market in High Point, North Carolina, AkzoNobel says it has put its deep color expertise for wood coatings to work, to help its customers design showrooms featuring more than 1,000 fresh new finishing looks aimed at drawing in Market attendees.
The massive show running April 6-10 features manufacturers and furniture designer showrooms drawing thousands of furniture buyers and retailers.
“We are proud to see our industry-leading insights for design and color trends for the major wood markets on display at our customers’ Spring Market showrooms,” says Bob Averett, Global Color Design Manager at AkzoNobel. 
“This spring, we see an emergence of traditional designs with a modern glamorous twist, a reinvention of white and beige colors, and an increase in wood tone colorations,” adds Rob Haley, Color Trends Manager at AkzoNobel. 
The Spring colors, which were previewed in Closets & Storage Solutions magazine in January, add a seasonal touch to this year’s color and design trends for the major wood markets. The four color trends that inspired the 2019 spring look – Dichotomy, Authentic, Luminous and Retro-Classic – still reflect what is happening in architectural color, soft-furnishings and fashion. But it is the integration of additional insights and interpretation that enables Averett and Haley to guarantee that AkzoNobel’s customers are at the leading edge of finish development.
To develop the Spring-specific displays, AkzoNobel’s Global Design and Color Studio team partnered with furniture designers from hundreds of customers around the world. Color designers utilized AkzoNobel’s Global Design and Color Studio, which helps manufacturers bring a concept to life in three steps:
  • the initial product design
  • the creation of a finish to match the design
  • the follow-through into production.

The result is the creation of more than 1,000 unique finishes that will now be on display at the Spring Market.

“Our customers know that coupled with our highly-trained technical service team, we ensure all finishes are robust and can be industrialized around the world,” explains Averett. “For the Spring Market, we focused on sharing new ideas with our customers for state-of-the-art finishes for their updated showrooms.” 
In addition to the Spring Market, AkzoNobel will be sharing the updated spring wood finishes trends during customized presentations and individual consultations with customers this week.
And while all eyes are on the Spring Market right now, AkzoNobel is also looking ahead at exciting enhancements to its wood coatings operations this year. A significant expansion of the Design and Color teams within Vietnam will enable AkzoNobel to better serve customers both in the United States and South Asia.
AkzoNobel High Point lab
AkzoNobel just announced improvements to the Global Design and Color Studio in High Point, improvements aimed at enhancing its U.S. market position, but also intended to support collaboration between the Global Design and Color Studio teams and South Asian furniture manufacturers.
“We are excited to be making these investments both in High Point and South Asia,” says Anthony Woods, Global Marketing Director for Wood Coatings at AkzoNobel.
“Our updated showroom will be the perfect place to reveal upcoming color and design trends, and our expanded teams will ensure we continue to deliver industry-leading design solutions that can be industrialized around the world. This is an exciting time for our customers and builds on AkzoNobel’s global expertise.”
The updates are scheduled for later this year, Woods said. www.akzonobel.com

Have something to say? Share your thoughts with us in the comments below.

Profile picture for user billesler
About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.