Hair Salon Specialist Turns To Cutting Wood, in a Big Way
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Civello North Avenue Chicago, designed and built by Novvo Etopa
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Civello Belmont Avenue Chicago, designed and built by Novvo Etopa
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Civello Yorkdale, designed and built by Novvo Etopa
Toronto hair salon operator Ray Civello opened three new salons in Chicago. Designing the interiors could be a taxing effort for any business. But Civello has an edge: he also operates an architectural woodworking firm - Novva Etopa - that specializes in retail environments and salons.
This bit of information was a likely bet, given the richly wooded interiors of his salons across Canada - loaded with reclaimed paneling, flooring, beautifully veneered reception desks and wall treatments. 
In addition to the Civello salon network, "We’re also experts in manufacturing of any kind of millwork/metalwork for retail stores or salon/spa environments, using only the best renewable, recyclable and environmentally sustainable materials," says George Civello, who owns the businesses. The retail interiors business has been in operation for a decade, working on his own stores, and those of other salon owners. 
"In the ever-changing salon/spa world, we feel so fortunate to have had the opportunity of serving our many clients over the last 10 years," Civello says. “As a team, we have been right there with our customers as they pour everything that they have into their business and there is no better feeling than helping them to make their vision into a reality.”
Civello says, "At every opportunity, we choose to manufacture in North America. In addition to supporting jobs and the local economy, keeping the majority of our production in North America is one of the most effective ways to minimize our carbon emissions." Plus, he tells clients, working with Novvo Etopa also means that they reduce their own carbon footprint.
Since first launching on April 4th, 2005, originally under the name Novvo, the company has claimed a prominent spot in the competitive salon/spa design, furniture and fixture marketplace. Here are some noteworthy highlights for Novvo Etopa:
  • Officially merged with U.S.-based Etopa in October 2014
  • Worked with over 2000 salons in the U.S., Canada and worldwide, including Hong Kong, Australia, Iceland, Aruba, Korea and the UK
  • Approved Aveda vendor of Aveda salon/spa/retail fixtures and furniture
  • Proud distributor of top salon/spa equipment
  • Turn-around times on custom pieces are some of the best in the industry 
  • Furniture designed and built in North-America
“We are most proud of our team whose strong commitment to each other, our customers, and our company continue to shape the future direction and success of our enterprise,” says Civello. 

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.