Sustainability has been a top-of-mind subject for decades. While many companies weighed the pros and cons of going all in on the concept with branding and messaging, some were convinced it was a fad in the early years and the ROI wasn’t worth it. Instances of greenwashing also watered down the message. However, industry giants like Ikea stood steadfastly behind the concept, fully committing to developing sustainable processes in their operations and product lines. Other companies, such as Corona Millworks, have followed suit.

With the increasing awareness of environmental issues and their global impact, including droughts, wildfires, and other extreme weather events, sustainability has become an even more critical topic today. This was evident at the 2024 NeoCon exhibition at The Mart in Chicago, held June 10-12. The theme, “Design Takes Shape,” underscored the importance of eco-friendly materials, circular design principles, and sustainable practices showcased by furniture makers, product suppliers, and vendors throughout the expo.

Several furniture companies introduced products crafted from eco-friendly materials like hemp, seaweed, and cork. Many also promoted their refurbishment and reuse initiatives to extend the life cycles of their products and reduce waste.

Immersive experiences

METROPOLIS’ Sustainability Lab, an immersive exhibit and hub, encouraged attendees to positively impact both people and the planet. Visitors could see the latest innovations, explore cutting-edge initiatives, and access resources to advance their work in sustainable design.

Closets & Organized Storage contributing writer and founder of Material Intelligence, Kenn Busch, sponsored the Climate Positive Solutions Gallery, which showcased low-carbon and carbon-negative materials and related technologies that meet the demands of commercial specifications without sacrificing design, durability, or budgets.

The Mindful MATERIALS Impact Area, made possible by Material Bank, was on The Mart’s first floor. It also allowed visitors to discover sustainable products and a common evaluation framework.

These initiatives and product innovations reflect the growing trend across the design industry to prioritize environmental responsibility and sustainable practices. Education on sustainability, its impact, and its benefits will continue to be crucial not only for customers but also for collaborative trade partners so that everyone can reap the benefits.