IWF Closets symposium to be held Aug. 22 in Atlanta

The full-day session, sponsored by Closets & Organized Storage, Richelieu Hardware, and CCF Industries, will take place on August 22 (one day before the IWF Fair begins).

ATLANTA - Demand for organized closets, garages, and other home storage areas will rise steadily. At the IWF 2022 Closets Symposium, you’ll learn key industry research, design trends, business and marketing advice, and more. Join these industry experts and discover more about this rapidly growing sector. 

The full-day session, sponsored by Closets & Organized Storage, CCF Industries and Richelieu Hardware, will take place on August 22 (one day before the IWF Fair begins) at the Georgia Congress Center in Atlanta, Georgia.

Schedule of Events:

9:00am - Introduction

9:15am - State of the Closets & Home Storage Industry
An in-depth look at the current market profile for franchises and independent retailers and forecast for 2023.
Presented by: Eric Marshall, Kitchens and Closets by DEA and Laurel Didier, publisher, Closets & Organized Storage

10:00 am - Break 

10:10am - How to Prepare Your Business for Sale
Identify key milestones needed to position your business for sale and attract potential buyers. Presented by: Ken Kumph, Premier Builders

11:10am - Build Business with Brand Engagement
Winning strategies on how to create a successful marketing program. Presented by: Christian Smedberg, marketing manager, Weinig Holz-Her USA

12:00pm - Lunch

1:15pm - Supply Chain Disruptions
Concerns over the supply chain continue to impact the industry. This presentation will show you how to adjust and develop evolving marketing strategies.
Presented by: Gary Leblanc, director of major kitchen accounts, Richelieu Hardware

2:15pm - How to Manage Client Expectations
From sales and design to installation, learn how to meet and exceed clients’ visions to obtain glowing reviews. Presented by: David Cutler, president, The Closet Works

3:15 - Break

3:30pm - Material and Surface Trends
This presentation will look at the hottest styles, from color to textures, and how to apply them in a successful business strategy for your market. 
Presenter: Christina Relyea, director of sales & marketing, JB Cutting Inc.

4:30 END

TARGETED AUDIENCE:  Closet and storage professionals who need to stay current with market trends and network with their peers. Sponsorships are still available.

To register, visit https://bit.ly/3kISjxS.


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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.