ATLANTA - Demand for organized closets, garages, and other home storage areas will rise steadily. At the IWF 2022 Closets Symposium, you’ll learn key industry research, design trends, business and marketing advice, and more. Join these industry experts and discover more about this rapidly growing sector.
The full-day session, sponsored by Closets & Organized Storage, Richelieu Hardware, and CCF Industries, will take place on August 22 (one day before the IWF Fair begins) at the Georgia Congress Center in Atlanta, Georgia.
Schedule of Events:
9:00am - Introduction
9:15am - State of the Closets & Home Storage Industry
An in-depth look at the current market profile for franchises and independent retailers and forecast for 2023.
Presented by: Eric Marshall, Kitchens and Closets by DEA and Laurel Didier, publisher, Closets & Organized Storage
10:00 am - Break
10:10am - How to Manage Client Expectations
From sales and design to installation, learn how to meet and exceed clients’ visions to obtain glowing reviews. Presented by: David Cutler, president, The Closet Works
11:10am - Material and Surface Trends
This presentation will look at the hottest styles, from color to textures, and how to apply them in a successful business strategy for your market.
Presenter: Christina Relyea, director of sales & marketing, JB Cutting Inc.
12:00pm - Lunch
1:15pm - Supply Chain Disruptions
Concerns over the supply chain continue to impact the industry. This presentation will show you how to adjust and develop evolving marketing strategies.
Presented by: Gary Leblanc, director of major kitchen accounts, Richelieu Hardware
2:15pm - How to Prepare Your Business for Sale
Identify key milestones needed to position your business for sale and attract potential buyers. Presented by: TBD
3:15 - Break
3:30pm - Build Business with Brand Engagement
Winning strategies on how to create a successful marketing program. Presented by: Christian Smedberg, marketing manager, Weinig Holz-Her USA
TARGETED AUDIENCE: Closet and storage professionals needing to stay current with market trends and network with their peers. Sponsorships are still available.
To register, visit https://bit.ly/3kISjxS.
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