The Container Store opens new custom closets concept store
July 31, 2019 | 6:22 pm UTC
Photo By The Container Store
LOS ANGELES - The Container Store, a retailer of storage and organization products and solutions including its TCS Custom Closets which now has four custom closet lines: Elfa, Elfa Décor, Avera, and Laren, recently opened its first custom closet store concept in Los Angeles.
The Container Store took an existing store located at the Farmers Market near The Grove and fully redesigned, remodeled and re-opened it as The Container Store Custom Closets. According to the company, the objective of The Container Store Custom Closets is to make it easy for customers, both in the design community and everyday shoppers, to better understand and visualize the breadth of custom opportunities through more than 65 closet and lifestyle displays and a personalized design experience.
Free In-Home Design will be a service available at this location, which includes a design consultation and professional measurements to ensure the solution will best fit the space and customer needs.
“This is an immense opportunity for our brand as this new store concept signifies our direction and our intense focus on custom closets” says CEO Melissa Reiff. “We are experts in storage and organization solutions and our expertise is invaluable to accomplishing the beautiful functionality of one of the most utilized spaces in a home – the closet. Our goal is to take what we do best and further strengthen our offerings to become the go-to custom closets resource for every size, style and budget.”
The Container Store Custom Closets features many visual displays covering every area of the home including pantry, garage, office and many more, along with a best in class selection of complementary organization products needed to provide a full solution. The new store will also serve as a go-to resource for designers and trade members in the community. Complete with work stations and a full design center offering complimentary design services, the store will accommodate more customer appointments per day than its retail counterpart.
Designers will be able to use the space for client meetings and customers looking to handle the custom closet process on their own will have access to the expertise of the store staff for planning and installation.
“The design of the store is elevated yet accessible, serving as a true design resource that allows customers to talk through their projects and visualize specific aspects of the design while having easy access to shop for key organization products,” says VP of Real Estate, Val Richardson. “We want to offer customers in multi-store markets a combination of traditional full-assortment stores as well as Custom Closets stores catering to those interested in custom space designs with more robust resources.”
An assortment of products that complement the custom closet offerings and solutions are available in the store, and The Container Store’s full product assortment will still be available at this location through its Click and Pickup service or on containerstore.com.
The Container Store will be increasing its custom closet footprint in its existing Reston, Virginia, retail location, and opening a second Custom Closets store in Dallas by the end of 2019.
Have something to say? Share your thoughts with us in the comments below.