The ClosetMaid company has been more aggressively pursing commercial installations, aiding job bids from headquarters and installations by dealers locally. Last year its flexible home storage systems were selected to outfit the bedrooms and laundry rooms of
Form 15, a luxury, 242-unit apartment complex located in San Diego, California. Form 15's units range from studios to 3-bedroom apartments and within each unit ClosetMaid's MasterSuite white melamine floor-mounted organizing system and adjustable shelving were used in the master bedroom to store clothing, linens and shoes.
In a day long Closets Symposium on July 18 at the Las Vegas Convention Center. Brandon Olson and MN Custom Homes will present a session detailing the project. Also on the program are:
Strategic Showrooms – Sarah Reep, Director of Designer Relationships & Education at Masco Cabinetry teams with Denise Butchko, Closet Designer and Content Marketing Strategist, Butchko & Co., to share insights and action items for creating a showroom that sells and supports your brand. The showroom is now the second stop when consumers begin their "Buyer’s Journey;” the Internet is the first. You’ll gain insights on how to reset your showroom for today's buyer and manage your digital image so your "website showroom" reinforces what buyers find when they enter your "brick and mortar showroom."
European Design Trends in Closets - Sheri Mercadante, Marketing Director at German Design Center, will present trends in European closet, including Germany’s Hulsta, whose Multi-Forma is adaptable to lofts, rehabs, and new construction, and offered in wood and lacquered finishes.
Sauder Woodworking’s ClosetTrac – Director of sales and marketing, Jonathan Zublena will detail the develop process that lead to the launch of WoodTrac Closets by Sauder, providing diversification for a venerable ready-to-assemble wood products manufacturer.
Trends in Panel & Components –A panel of AWFS Fair home organization exhibitors will look at trends in textures, colors, and components, moderated by industry rock star Lisa Adams, LA Closet Design, launched in 2007 to revolutionize the concept of closets. Since then, a roster of celebrities, designers, architects and homeowners of all stripes have engaged Lisa’s services to create customized, often high tech and environmentally friendly wardrobe spaces that their living experience and add style and flair to one of the most important spaces in a house.
Also on the program:
- Garage Renovation – What’s driving the fastest growing segment in the home org business?
- Outsource or insource? – Since closet components use uniform dimensions, which is best?
The event runs Tuesday, July 18, 9 a.m. – 5:00 p.m. Pricing: $229 early bird before June 30; $295 afterward.
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