WEST BERLIN, N.J. - Closet & Storage Concepts / More Space Place announced it will offer U.S. military veterans a 25% discount on its initial franchise fee as part of the Veterans Transition Franchise Initiative (VetFran) through the International Franchise Association Franchise Education and Research Foundation.
“I truly believe that our country owes a huge debt of gratitude to our U.S. veterans," said Bob Lewis, President and CEO of Closet & Storage Concepts / More Space Place. "Helping them make a smooth and successful transition from serving our country to financial independence as a franchise owner is our small way of saying thank you."
Not only does Lewis see the program as a way to give back, he also views it as a way to reach out to potential franchise owners with a highly desirable skill set. Although no veterans currently own a Closet & Storage Concepts or More Space Place store of which Lewis is aware, he has heard high praise for military-veteran franchisees from fellow franchise executives.
“Having worked in a structured environment, military veterans bring a unique skill set to the marketplace that positions them to successfully execute a proven business model,” said Lewis, who added that such qualities make for excellent franchisees.
The VetFran Program uses the three-tiered STAR system inspired by military ranks to help potential military-veteran franchisees assess their franchise options and to recognize the level of commitment of the companies participating in the program. Closet & Storage Concepts / More Space Place earned a 3 STAR rank, meeting all the criteria for a 5 STAR rank with the exception of the number of units open, falling just eight units shy of the 50 required for 5 STAR recognition.
In addition, the 25% discount offered by Closet & Storage Concepts / More Space Place is 10 percentage points higher than the minimum 15% discount for a 1 STAR rank and 5 percentage points higher than the minimum 20% discount to achieve a 5 STAR rank.
Closet & Storage Concepts / More Space Place has more than 400 employees and 42 locations nationwide, positioning the company as one of the largest in the space-saving home furnishings & improvement industry.

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