In October, premium paint manufacturer Benjamin Moore announced Shadow 2117-30 as its 2017 Color of the Year. The company describes Shadow 2117-30 as a rich, royal amethyst and the color is accompanied by Color Trends 2017, a corresponding palette consisting of deep, saturated hues.

Watch a behind-the-scenes video below from Benjamin Moore on how its diverse group of designers selected Shadow 2117-30 as its top color.

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