Benjamin Moore video details how designers selected 2017 Color of the Year
Benjamin Moore Shadow 2117-30, 2017 Color of the Year
Shadow 2117-30, 2017 Color of the Year from Benjamin Moore Shadow 2117-30.

Photo By Benjamin Moore

In October, premium paint manufacturer Benjamin Moore announced Shadow 2117-30 as its 2017 Color of the Year. The company describes Shadow 2117-30 as a rich, royal amethyst and the color is accompanied by Color Trends 2017, a corresponding palette consisting of deep, saturated hues.

Watch a behind-the-scenes video below from Benjamin Moore on how its diverse group of designers selected Shadow 2117-30 as its top color.


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Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.