Houzz: Can you handle today's empowered client?
Houzz keynote, Elise Lowerison, will address, "The Sales and Marketing Success Funnel: How to Attract, Close, and Retain Business."
PASADENA -- Today's empowered client is online 24/7, and well researched, according to Elise Lowerison, Senior Account Manager, National Brand/Co-Op for Houzz.  Lowerison's keynote is titled,"  The Sales and Marketing Success Funnel: How to Attract, Close, and Retain Business." Her presentation kicks off day three of the Cabinets & Closets Conference & Expo March 27-29. Full Conference schedule Here
"With a strong online presence, you can begin cultivating a relationship with the empowered client before they reach out," said Lowerison. "This session will provide you with the tools to build positive working relationships with your clients from their initial interaction with your business online, to your determining whether or not they are the right client for your business, to having a successful working relationship throughout the duration of their project. This session will also include specific best practices and examples of how professionals differentiate their brands online, successfully implement lead screening strategies, and positively handle difficult conversations with clients."
Houzz is the leading online platform for home building, remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design and remodeling enthusiasts and home improvement professionals across the country and around the world. Houzz features the largest residential design database in the world and a vibrant community powered by social tools, and is the easiest way for people to connect with remodeling professionals in their area to help turn their ideas into reality.
CCCE 2018 will begin each day with a morning keynote. Whitney Pyle, V.P. and COO of Advanced Cabinet Systems, will be the lead keynote on March 27  of the event. Her topic is "The Business Case for Diversity."  Keith Morgan, founder if luxury specialist, Bespoke, keynotes the morning  of March 28 with his presentation, "Selling  Directly to the Luxury Consumer."
CCCE 2018 is owned and managed by the Woodworking Network whose assets include FDMC, Closets & Organized Storage, RED BOOK, WoodworkingNetwork.com, the Daily Brief, Wood Pro Expo and  WMS, the national event for Canada's wood products industry.
The 2018 Cabinets & Closets Conference is produced in partnership with the Association of Closets and Storage Professionals (ACSP) and the Cabinet Makers Association (CMA).

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Harry Urban

Harry Urban is the retired publisher of the Woodworking Network. Urban spent more than 30 years working in business-to-business publishing, trade shows, and conferences. He has travelled extensively throughout North America and overseas visiting and reporting on major manufacturing facilities and trade shows. In retirement, he's still following the woodworking industry, but he plans to do a lot more fishing.