Designer Interview: Allanna Bell, Optimization Dolls

Michaelle Bradford, Editor-in-Chief of Closets & Organized Storage magazine, sat down with Allanna Bell, founder of Optimization Dolls LLC and director of communications of the Association of Closet & Storage Professionals (ACSP), on the Woodworking Live Stage during the 2024 Closets Conference & Expo. Bell, a 2024 Top Shelf Design Awards winner, discussed her design philosophy, what it was like winning her first Top Shelf Design Award, her goals for Optimization Dolls, and more. 


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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.