Closet pros: Head to AWFS to join the amazing race
Great Closets Challenge

Competing against their peers, the Installer/Assembler Challenge is a timed competition allowing attendees to try their hand at rapid assembly with the chance to win an Apple Watch.

NORTH LIBERTY, Iowa – The Great Closets Challenge (Booth #4451) is coming to AWFS 2021, July 20-22. As part of the Closets Pavilion, sponsored by The Association of Woodworking & Furnishings Suppliers (AWFS) and Closets & Organized Storage Magazine, attendees will have the chance to show off their skills and compete for prizes.

The competition features three parts: a designer challenge featuring a custom reach-in closet designed by Eric Marshall, Kitchens & Closets by DEA, Tempe, Arizona; the Fabricator challenge sponsored by Weinig/Holz-Her, Hafele America, and Closet Pro Software; and the Installer/Assembler Challenge, which will have attendees competing to assemble and install the closet in booth 4451.

Weinig/Holz-Her, the official machinery sponsor of The Great Closets Challenge, will provide the pre-fabricated components needed for the custom-designed storage space. Hafele America is the official hardware sponsor and will provide hardware, slides, Rafix fasteners, and closet accessories. Closet Pro Software, the official software sponsor, will provide cultists for machining the parts, and  Drawer Connection will supply the drawer boxes for the challenge and tools will be provided by Festool.

Installer/Assembler Challenge

Competing against their peers, this is a timed competition allowing attendees to try their hand at rapid assembly with the chance to win an Apple Watch. The competition is scheduled for Tuesday, July 20 – Thursday, July 22 at 11 am and 2 pm. Enter at booth 4451 to be one of 12 competitors chosen by lottery each day. One watch will be awarded at the end of the second challenge each day. 


Closet pros to talk marketing and design at AWFS Closets Symposium

The AWFS Closets Symposium line-up is geared towards best practices in marketing, design, and installation and forward-looking discussions on product innovations and opportunities in the post-pandemic world.


The challenge will be filmed, and competitors must sign a waiver giving Woodworking Network/Closets & Organized Storage (Booth 4447) permission to use the video in conjunction with AWFS show coverage.  
We are excited to partner with AWFS for the introduction of The Great Closet Challenge. This competition is the perfect vehicle to showcase the level of experience, creativity, and skill within the closets and home storage and organization industry.

Both exhibitors and attendees will be able to participate in this unique event. From fabrication to installation, industry professionals and AWFS Fair attendees will have the opportunity to compete against their peers in a one-of-a-kind immersive contest. Not only will the competition be fun and exciting, but attendees will have the opportunity to win valuable prizes as well.

The Pavilion is complemented by the full-day Closets & Organized Storage Symposium taking place on Monday, July 19.

For more information on the challenge, visit


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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.