Good employees are the first line of engagement when it comes to offering effective customer service — before, during and after the purchase is made. Good or bad, the experience can change the perception customers have of your entire business.

Mill Cabinet Shop Inc., Bridgewater, VA — Excellent customer service has helped secure Mill Cabinet Shop’s success, and made it one of the oldest cabinetry manufacturers in the Shenandoah Valley. Read more about Mill Cabinet Shop.

More Customer Service Specialists

Designcore Millwork and Fixtures, Brooklyn, NY
With many well-known banks, hotels and boutique properties among its clientele, customer service is of prime importance. “All of our products are manufactured on time and triple checked for perfect quality,” says President Frank Ianno. Designcore also installs its products. “We never miss a due date,” he adds. 2013 sales rose 16.3%.

CK Valenti Designs, Chandler, AZ
The ornamental wood products firm provides unique alternatives to catalog purchases. CK also prides itself on returning calls promptly and providing status updates. 2013 sales grew 8.6%, notes CEO Chris Valenti.

Antique & Modern Cabinets, Jacksonville, FL
Quality control and customer service are integral components to the millwork and cabinet firm’s longevity and success, says Ben Patterson, vice president. “Meeting deadlines with a quality product is what sets us apart from our competitors,” he adds.

Bendix Architectural Products, Passaic, NJ
President Jay Garrett says the moulding and millwork firm also offers custom carvings for customers needing specialized items for their building requirements.

Foggy Bottom Woodworks, Muscoda, WI
With computer in hand, the cabinet and millwork firm uses 3D software to design the kitchen right in the home, giving customers an instant visual of their new space.

Conestoga Wood Spec., East Earl, PA
“Regardless of how large our order file grew, we were committed to shipping orders complete and on time,” says Jeff Eichenseer, director of marketing & product development for the cabinet components firm. “We never increased our lead-times and our ship rate was 99%-plus.”

Quest Engineering, Richfield, WI
A full service provider of casework, closets and more, sales for the company grew 64.9%, says Chris Lefeber, president.

Masterwrap Inc., Lexington, NC
For the profile-wrapped mouldings maker, it makes sense to “Do business with your customer as you would have them do with you,” says Rick Bullin, director of sales. Other tips include: offer at least one service they can’t receive anywhere else, and to always give customers more than they expect. The strategies obviously work, as sales grew 6.9%.

Komponents Laminated Products, Oconomowoc, WI
On-time delivery, at an affordable price, has ensured steady sales, says President Dave Keck. The firm is an international manufacturer of miter folded fixtures, furniture and more.

Weber Co., Lodi, CA
Designer Mark Weber says hard work and service has paid off with steady sales for the cabinets and cutting boards maker.

Wood Works by the Lake, Oelwein, IA
“Our customers seek us out for our skills and quality,” says Owner June Griffith. Sales at the furniture and cabinet firm rose 7.7%.

Read more 2014 WOOD 100 Strategies for Success