TEMPLE, Texas – Wilsonart International, Inc. announced today that it has hired Bolin Marketing and CRT/tanaka as advertising and public relations agencies of record, respectively. The agencies will create a new brand platform for Wilsonart® HD®, the company’s premium surface product. The integrated marketing campaign will target consumers, the home remodeling industry and the design community with trade show support, advertising, traditional and social media relations, social engagement, digital, website, direct marketing, and promotions and events designed for consumers and the trade.
Headquartered in Richmond, CRT/tanaka offers coast-to-coast capabilities with offices in Virginia, New York, California and the Washington, D.C. area. They understand what it takes to reach audiences in today’s global market, having remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design. CRT/tanaka is known for its whatcanbeSM workplace culture and approach to business, providing creative solutions at every corner.
“CRT/tanaka was an easy choice for us,” said Alison Pulver DeMartino, director of marketing communications for Wilsonart. “We love their creative and strategic approach to public relations so we’re excited to work with them to build awareness of our brand and the new products we’ll be releasing this year.”
Bolin Marketing is headquartered in Minneapolis, with additional offices in Chicago and New Jersey. Their approach for catalyzing growth involves combining the strategic rigor of business consulting with a color-outside-the-lines agency attitude. Bolin offers a comprehensive suite of creative, media and promotional services including licensing, digital marketing, distribution strategy and international business development.
“Bolin understands the building and remodeling channel that we work in, as well as the consumer segments that we market to,” said DeMartino. “We’re really looking forward to the fresh thinking that they can bring to our programs.”
The two agencies will have begun their collaboration with trade support, advertising and promotions for Wilsonart HD, the company’s premium surface product at the annual Kitchen & Bath Industry Show (KBIS) April 24-26 in Chicago.
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