Do what you do best - with Chad Shelton

Hexagon, the software leader in the industry
The Woodworking Network Podcast
May 24, 2023

The Woodworking Network Podcast Episode Summary

Will Sampson talks about how shops struggle with focusing on doing what they do best. His guest is Chad Shelton of Bella Innovative Modern Cabinetry Company. He transformed his company by adopting an innovative joinery system and narrowing the products and services he offers.

Episode Notes

This episode of the Woodworking Network podcast was sponsored by Hexagon. Software has become crucial to successful woodworking businesses, but some shops might not recognize the name of Hexagon the software leader in the woodworking industry. More familiar are the company’s two woodworking CAD/CAM brands, Cabinet Vision and Alphacam. CABINET VISION simplifies the process for all furniture, woodworking, or casegood manufacturers by using a single, fully modular software package to go from design to manufacture. ALPHACAM is intelligent and intuitive CAD/CAM Software for Woodworking, Metal & Stone Cutting. Learn more at

Woodworking Network is a home for professional woodworkers, presenting technology, supplies, education, inspiration, and community, from small business entrepreneurs to corporate managers at large automated plants.

You can find all of our podcasts at and in popular podcast channels. Be sure to subscribe so you don’t miss an episode. Thanks again to today’s sponsor, Wood Pro Expo. If you have a comment or topic you’d like us to explore, contact me at [email protected]. And we would really appreciate it if you fill out the survey at woodworking Thanks for listening.

Intro music courtesy of Anthony Monson.


Chad Shelton
President, Bella Innovative Modern Cabinetry
Will Sampson
Will Sampson
Editorial Director, Woodworking Network / FDMC Magazine