FRUITLAND, Idaho, MIDDLETON, Wis. – Woodgrain, a leading manufacturer and distributor of millwork and building materials, has selected Paradigm Omni as its enterprise-wide configuration, pricing, and quoting (CPQ) solution for the door and window business.

“The expanded partnership with Paradigm supports our commitment to being easy to do business with,” said Todd Dame, incoming Woodgrain CEO, “This strategic investment will unify the sales experience across Woodgrain, leveraging Paradigm’s industry-leading platform and delivering a seamless customer journey.”

Gayatri Narayan, President of Paradigm stated, “We are thrilled to welcome the entire Woodgrain family to the Paradigm ecosystem. With Paradigm Omni™, Woodgrain is poised to set a new standard for elevated experience across all channels, delivering exceptional customer service and sales growth.”

“The Paradigm Omni CPQ platform is built specifically for our industry, empowering configuration, pricing and quoting on-line, in-home, in-store and through dealer networks,” said Eric Halbur, Woodgrain CIO, “This agreement is just one-step in implementing our customer channel technology strategy, which is central to the company’s growth and will provide a best-in-class customer experience.”

Woodgrain has entered a long-term enterprise agreement with Paradigm, covering all CPQ needs across the company. This partnership underscores Woodgrain’s confidence in Paradigm’s technology ecosystem. The Woodgrain Distribution Division will migrate from multiple legacy platforms to Paradigm’s purpose-built solution, streamlining operations. The Woodgrain Doors Division and Windsor Windows & Doors will upgrade to the Paradigm Omni™ platform. 

Woodgrain is a family-owned business and a leader in the millwork and building products industry, operating over 60 manufacturing and warehouse facilities across the United States and South America. With over 70 years of quality craftsmanship and service, Woodgrain is a leading producer of moulding, doors, windows, and lumber, as well as a premier distributor of specialty building products. Woodgrain, Inc. is headquartered in Fruitland, Idaho.

Woodgrain is an FDMC 300 listed company, ranking #8 on the list.