Woodcraft appoints Samuel Ross III as CEO

PARKERSBURG, W. VA. — Woodcraft has appointed Samuel “Tres” Ross III to the role of Chief Executive Officer. As co-owner and board member of the woodworking retail leader, Ross will leverage his business acumen and deep passion for the company to guide it to even greater success.  

Ross, the son of Sam Ross, who purchased the company in 1987, has been involved in the inner workings of the business since his youth. For the past 18 years, he has focused his efforts as Executive Director of the Ross Foundation, a private charitable organization that supports community development and educational initiatives in Wood, Ritchie, Pleasants, and Jackson counties in West Virginia.

Under the stewardship of the Ross family, Woodcraft has grown to become one of the largest and most successful woodworking retailers. In 2022, following his father’s passing, Tres Ross assumed co-ownership of Woodcraft alongside his brother, Spencer Ross. 

“I have wanted to get more engaged with the business and decided the most effective way to do that is as CEO,” explained Ross. “I can give Woodcraft the passion and vision we’ve always had in my family.”

In a statement supporting Ross’s transition into his new role, Chairman of the Board Charlene “Charlie” Crooks said, “We are confident that Tres’ deep understanding of the business and vision for the future will ensure Woodcraft’s continued success.”

Ross anticipates a seamless transition into the role, crediting a board that he “trusts implicitly” and “a great leadership team that I got to know while working with my dad.” He added, “Now it’s about taking what we have and cultivating the passion. Let’s develop the vision and I’m wide open to many options.”
 

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Dakota Smith | Assistant Editor

Dakota is an assistant editor at Woodworking Network, avidly exploring the woodworking industry.