Wayfair moves into online flooring sales.
Wayfair moves into online flooring sales.

BOSTON -- Wayfair, an online home furnishings retailer, launched  to-the-trade flooring sales through its Trade Services at Wayfair program, as well as a consumer-targeted One-Stop Flooring Shop at Wayfair.com, selling laminates, hardwood, vinyl and tile.

Traded on the New York Stock Exchange under W, Wayfair was founded in 2002 by Steve Conine and Niraj Shah, and until 2011 operated as hundreds of niche websites, such as bedroomfurniture.com and allbarstools.com. In late 2011, Wayfair made the strategic decision to redirect over 240 of its niche websites into Wayfair.com, and change its name from CSN Stores to Wayfair.

Lately Wayfair has been contending with allegations some of its furnishings, many of them imports from Asia, contain formaldehyde levels that exceed California Air Resource Board limits.

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As part of Wayfair.com’s One-Stop Flooring Shop, flooring specialists are available to help customers through flooring projects and answer questions a flooring materials including tile, laminate, vinyl and hardwood.

“Through a vast selection of materials, dedicated concierge services and installation services, we make it possible for home owners to tackle just about any flooring project,” said Steve Oblak, senior vice president and general manager. “We know that, for many homeowners, home flooring projects can be daunting so we offer the expertise and services to make the process seamless and stress-free.”

The One-Stop Flooring Shop will offer flooring and options from more than 125 brands, including Mohawk, Armstrong, Shaw, Daltile and Beaulieu. Customers will also have access to a flooring concierge team and a national network of pre-screened contractors. Headquartered in Boston, Wayfair also has additional locations in New York, Utah, Kentucky, Ireland, U.K. and Germany.

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