BRAKEL Erkeln, Germany - Vauth-Sagel, the manufacturer storage systems for the kitchen and furniture industry, is opening showrooms in key target markets. It has made a start with showrooms in Hong Kong and Moscow that will be future forums for the dialogue with customers, architects, designers and journalists.
Established more than 50 years ago, the owner-managed family-run company now collaborates with almost all of the major German kitchen manufacturers such as SieMatic, Häcker Küchen, Nobilia and Nolte Küchen. Vauth-Sagel is also an extremely export-oriented company. Over the past few decades, it has become an innovative development partner for leading companies all over the world. Vauth-Sagel plans to successively open new showrooms in key core markets in order to intensify its close co-operation with the customers in the respective markets.
For the Asia-Pacific region, the company has chosen Hong Kong as the location for its showroom. It can be found near Victoria Harbour (Suite 3212, 32/F in the The Gateway Tower I, 25 Canton Road, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, HK); Vauth-Sagel's latest product innovations have been on show here since October. The company's own showroom in the important Russian market is centrally located in the capital, Moscow, at Leninskaya Sloboda, 26, Business Center "OMEGA-2", Bldg. 2, Office No.228.
Both of these showrooms focus on the dialogue with visitors and are therefore unique in their markets. The grand openings, attended by numerous industry customers, designers, journalists and also institutions, took place in Hong Kong in mid-October and in Moscow at the end of November.
"With our new showrooms in Hong Kong and Moscow, we will continue to expand our international presence. In keeping with the company credo "Think global – act local", we intend to be represented in key markets with our own teams and showrooms in order to liaise even more directly and intensively with our customers. For us, the showrooms are the first step towards gradually increasing the awareness of our brand in these very important regions," says the company's managing director Claus
Sagel.
Vauth-Sagel: For more than 50 years, the owner-run group of companies has been developing, manufacturing and marketing system components in a wide variety of
materials for the medical/care, automotive and caravanning sectors, as well as innovative storage space systems for the kitchen and furniture industry. In
addition, the group provides customers across the globe with complete furnishing solutions for offices and care facilities. Acquired in the course of more
than half a century, Vauth-Sagel’s materials expertise is one of the group’s key assets and encompasses wire, steel, sheet metal, wood and plastic. Every
year, approx. 850 employees produce well over 85 million quality products with the “Made in Germany” label. Group-owned logistics and a globally oper-
ating sales and marketing team put the finishing touches to a highly individual range of products and services for customers throughout the world.
In 2013, Vauth-Sagel restructured business operations in North America, founding Vauth-Sagel USA, based in High Point, N.C.
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