Starting a thriving urban wood business focus of June 12 webinar
Urban Wood Network Webinar

The webinar will be led by Danny Torres, co-founder and CEO of Deadwood Revival Design (DRD) and co-owner of Pacific Coast Lumber (PCL).

The Urban Wood Network in conjunction with the Society of American Foresters, will present “Building an Urban Wood Business: Where to start and how to thrive,” a one-hour webinar scheduled for 1 p.m. to 2 p.m. ET, Wednesday, June 12.

The session will be led by Danny Torres, co-founder and CEO of Deadwood Revival Design (DRD) and co-owner of Pacific Coast Lumber (PCL). He will share his lessons on how he reached success as a new business owner, challenges he faced, and lessons learned in successfully marketing and growing an urban wood business.

Torres cultivated his passion for salvaging trees while working as a wildland firefighter for the U.S. Forest Service. Through his work at DRD and PCL, he has focused on strengthening the urban wood economy through education, workforce development, and mentoring programs. He led the charge to organize and develop the first ever Urban Lumber Drying Workshop and is currently working on other specialized training for urban lumber professionals.

His mission is simple: To inspire, grow and support a diversified wood economy that centers around urban wood utilization.

Registration is $10 using the UWN member code UWN_WEBINAR, $15 for non-members.

Attendees can earn Society of American Foresters CFEs and International Society of Arborist CEUs.

Learn more and register. 


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About the author
Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.