Garnica Plywood appoints Gonzalez CEO
Alvaro Gonzalez CEO Garnica plywood

Álvaro Gonzalez's responsibilities include supporting Garnica’s ongoing initiatives to its growing customer base across the U.S. and Canada. 

Photo By Garnica

LOGRONO, Spain — Garnica Plywood recently named Álvaro Gonzalez as its new CEO. He succeeded Christian Michel.

Most recently, Gonzalez worked as regional director for Cosentino in the United States. He has also held senior positions at Procter & Gamble, L’Oreal and Organización Gómez de Zamora. With more than 20 years of experience working across five continents, Gonzalez skill sets range from sales to retail, marketing and logistics.

In addition to overseeing global operations and facilitating growth, Gonzalez will support Garnica’s ongoing initiatives to its growing customer base across the U.S. and Canada. 

Garnica is located in the five main basins of poplar plantations in Europe. The company has main offices and six production centers including five in Spain one in France, with a seventh soon to be added in Uruguay.



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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.